We worked with Makers to develop the branding and designs for NGen Canada's integrated campaign promoting careers in advanced manufacturing to high schoolers. The campaign, Careers of the Future, needed to change the perception of the manufacturing sector, which traditionally been seen as a "dirty", labour-intensive job and educate parents and youth about advanced manufacturing—an innovation-driven, clean, stable and exciting career that will impact many parts of our lives. Our work on the campaign includes the logo, visual identity, digital ads (programmatic and social) as well as overseeing the art direction of the TV spot.

—
Producers: Lori Ceravolo, Vanessa G., Sarah Lasch, Makers
Creative Direction: Dré Labre, Jake Bogoch
Director: Dré Labre
Post Production: DIVISN
Digital Production: Plus K Studios